Greatest Good - Marketing Strategy Made Simple

Marketing Strategy Made Simple

Strategy should always set out to be simple. However, in a world of increased fragmentation, hyper measurement and instant gratification, many brands lose focus and compensate with increased tactical activity that leads to ever diminishing returns.

A simple marketing strategy will act as a unifying guide for your business, place your customers at the heart of your decision making and create an effective evaluation criteria for your marketing operation.

In this practical and interactive session you will:

• Harness the effectiveness of qualitative and quantitative research

• Learn how to write compelling positioning statements and organisational purposes

• Identify and isolate your target audience across B2B and consumer demographics

• Create an objective framework that links marketing measures with business outcomes

• Organise your marketing activity across all channels, spaces and places

Suitable for organisations from any business type and sector.

Our speaker

James is the Director & Founder of Brew Consulting, a boutique consultancy that specialises in business, marketing and digital strategy for impatient brands.

With over 20-years of global experience, James has consulted for some of the most progressive brands in their respective sectors and in partnership with the leading creative, design and technology agencies in London, Dubai, Melbourne and Perth.