Growing Beyond the Local Market: Reach New Customers and Keep Them Coming Back

When passing trade slows and local spending tightens, where will your next customer come from?

This interactive workshop will help Lithgow business owners explore practical ways to reach customers beyond the region, create new sales opportunities and keep existing customers coming back.

We will explore how to:

• Get found by new customers through practical digital marketing.

• Expand where you sell using online marketplaces and e-commerce options suited to your business.

• Put AI to work to create marketing content and save time.

• Turn first-time buyers into repeat customers through simple follow-up and retention strategies.

• Choose your next steps with achievable actions that suit your time, budget and business.

You will leave with clear ideas to broaden your customer base, reduce reliance on passing trade and build more consistent sales.

Course Presenter: Razz Khan

Razz helps organisations develop actionable plans for growing their customer base using innovative strategies such as email marketing, video content, and tailored sales pipelines. He also utilises AI to personalise these strategies, ensuring they align with each business’s unique needs.