What is a client journey and why you need one.

If you’re an online service provider, chances are you’re juggling client work, admin, enquiries, the lot. The missing piece? A mapped-out client journey.

In this workshop, you’ll learn what a client journey actually is (spoiler: it’s not a sales funnel), why every service-based business needs one, and how mapping yours can simplify everything, from first enquiry to final handover.

We’ll walk through the five key stages of the client journey:

1. Attract – how potential clients find you

2. Enquire – how they reach out or request more info

3. Convert – how they go from curious to committed

4. Deliver – how you onboard, service and support them

5. Nurture – how you wrap up, follow up and invite repeat or referral work

You’ll see real-life examples, learn common mistakes to avoid, and map your own client journey on the spot.

Whether you’re just starting out or ready to scale, this session will help you streamline the backend of your business.

This event is part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.