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    HealthTech Activator - Commercial Planning & Strategy Workshop | 14 Dec

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    Event description

    The HealthTech Activator’s (HTA) next Wellington Commercial Planning and Strategy workshop takes place on Thursday 14 December 2023.

    Whether you’re making your first sales or planning for future market entry, the complex nature of healthtech supply chains can make health a tougher sector to plan for and succeed in than most. This workshop focuses on the principles of commercial planning and strategy, to provide key knowledge and frameworks for excelling in the sales process.

    This workshop will help you:

    • Work through your value chain and understand its role in sales planning
    • Build out your value proposition and differentiation 
    • Understand the mechanics of the sales process and buyer behaviour
    • Work through key considerations for developing partnerships and collaborations
    • Develop a strategy for navigating complex accounts and building an action plan


    The workshop is aimed at early-stage healthtech companies, and is relevant for businesses planning for their future sales or those already in market that would like to learn more. It is recommended for companies that have completed the HTA’s ‘Knowing your Customer and your Market’ workshop, but this is not a requirement.


    The workshop is run by Dan Hansen from Apagie, who uses his cross-industry experience to give companies the right processes and perspectives for successfully commercialising their health technology.


    Some customer feedback from a previous workshop:

    "Without doubt, I would say this workshop is singularly the most useful, practical, course I have done to be confident that the aspirations for the business can become our reality… Great people with great knowledge. The best investment you could make to give your business the chance of success." Kerri McMaster - My Better Breathing Limited. 


    Event details:

    • Workshop, 14 December 9am-5pm: morning and afternoon sessions with lunch and tea included 
    • Post-workshop: optional follow up discussion with the workshop facilitators
    • Cost: Free
    • Attendance is limited to eight companies, with a maximum of two attendees per company   


    To confirm your place please register no later than 7 December 2023


    About the presenter: 

    Dan Hansen

    Dan Hansen, Apagie, Managing Director

    Dan Hansen has over 25 years’ experience in management, sales, and commercial strategy. He’s held senior management and board roles in NZ, the UK, and the US and has first-hand commercial experience in over 35 countries, with many of the world’s most recognised companies. Dan switched from engineering to the technology sector in the early 1990s. He then founded business sales advisory firm MSM in 2009, which was later acquired by PwC.

    Dan has significant experience in many B2B sectors including manufacturing, engineering, technology, and food and beverage production. His experience includes growing multi-million-dollar businesses in international markets, setting up multi-national distribution channels and teams, acquisitions, company restructures, and managing intellectual property. Dan holds numerous advisory and board roles.



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