Helping Good Businesses Be Better

The Helping Good Businesses Be Better series equips values-driven entrepreneurs with actionable insights and strategies to build more equitable, sustainable, and community-supportive businesses. Featuring dynamic talks, workshops, and roundtables, this evolving series highlights real-world practices that help businesses thrive while making a positive impact.

Whether you're an established business owner or just starting out, join us to gain practical tools, connect with motivating peers, and learn from inspiring leaders.

Series Dates & Topics:

July 8: Navigating Business Capital in Changing Times

Explore the latest funding trends and tools to help your business stay resilient and grow, even in unpredictable economic climates. Learn from experts about accessing capital, adapting your strategy, and positioning your business for long-term success.

August 5: Cause-Driven Marketing for Today’s Brands

In today’s marketplace, consumers want to support businesses that stand for something. In fact, purpose-driven brands are 66% more likely to outperform the market in terms of revenue growth, customer loyalty, and employee satisfaction, according to Zeno Group's, 2020 “Strength of Purpose” Study.

Join us for a powerful session on purpose-driven marketing, where you’ll learn how to align your marketing strategy with your mission to build deeper trust, grow your audience, and amplify your impact.

This session will be presented by ETHAN DECKER, PHD of APPLIED BRAND SCIENCE. Ethan is a brand strategist and marketing expert who has spent 20 years doing award-winning brand strategy, advertising, and market research for some of the world’s biggest brands.

September 11: Creating Pathways: How Businesses Can Empower an Inclusive Workforce

Learn how your business can create meaningful employment opportunities for individuals facing systemic barriers. We’ll explore partnerships, best practices, and real-world examples of businesses making a difference while building strong, diverse teams.

October 2: Thriving Teams: Building Equitable & Inclusive Health and Wellness Benefits

Prioritize your team’s well-being with benefits that reflect their diverse needs. This session will guide you through creating inclusive, equitable health and wellness offerings that support recruitment, retention, and a thriving workplace culture.