Get ready to say "Prost!" at the Hilton Head Island Oktoberfest, sponsored by Samuel Adams! Join us at the scenic Shelter Cove Harbour and Marina on Saturday, October 4th, from 12:00 pm to 4:00 pm for a day filled with great beer, German-inspired fun, and live music.

This year's event features a wide array of festivities:

Beer Vendors Galore: Sample some of the best brews from a myriad of beer vendors, including the event's sponsor, Samuel Adams. Additional beer tickets will be available for purchase at the event. (List Of Vendors Below)
**Beer Tickets not redeemable at surrounding restaurants only at Beer Vendor booths
Stein Hoist Competition: Think you have what it takes? Test your strength and endurance in the official Samuel Adams Stein Hoist Competition!
Costume Contest: Dress to impress in your best Oktoberfest-themed attire for a chance to win fantastic prizes in our costume competition.
Live Music: Dance and sing along to the lively tunes of White Liquor, who will be performing live throughout the event.

Ticket Information:

General Admission - $20: Includes entry to the event, a complimentary beer ticket, and a custom-themed souvenir cup.
General Admission + Shirt - $35: Includes everything in the general admission package plus a special, limited-edition collector's t-shirt to commemorate the event.

Come and enjoy a beautiful fall day on Hilton Head Island, celebrating the spirit of Oktoberfest with delicious beer, exciting competitions, and a fantastic waterfront atmosphere. We can't wait to see you there!

List of Vendors:

Samuel Adams
Sycamore Brewing
Local Legend
Wicked Weed
Estuary Beans & Barley
Lincoln and South
Side Hustle Brewing
Wibby Brewing
Low Tide Brewing
Magnetic South Brewing
Common House Aleworks
Southern Barrel
Rusty Bull Brewing
Shellring Aleworks
Andechs
and more!

Hilton Head Island's Oktoberfest presented by Samuel Adams and Rollers

Choose your tickets

General Admission ticket

General Admission + Custom 2025 HHI Oktoberfest T-Shirt ticket