High-yield data: Setting up a data science and insights function | Online
Event description
High-yield data: Setting up a data science and insights function
Thursday, 3 November 2022, 10.00AM - 11.00AM
Overview
Join Matt Gerrie from booking.com for an interactive overview of the lessons he has learnt in building a scaleable data science organisation. Matt has led teams of hundreds of data scientists, multidisciplinary data product teams in a Fortune 500 company, and he’s sat on the Facebook Measurement Council & Google Measurement Roundtable. To be successful, you need to clearly understand what value is delivered by infrastructure and what is delivered by using the data. You must also know when to ‘jump off the cliff’ and have deep faith in data science, versus knowing when to ignore it entirely.
Who should attend?
Leaders and professionals in SaaS companies who depend on data to be successful.
Key takeaways
- The key requirements and differences of data infrastructure versus data science
- Embed data-driven decision making deep in your organisation that is most likely to drive revenue and business growth
- How to apply data science to traditionally ‘non-data science’ applications, with the aim of driving business growth
- When to ignore data science
What one thing would you ask your audience to action straight away in their SaaS business, as a result of what they've learnt at your webinar?
Make data part of the culture; not just a lip-serviced “value” or “way of working”
Cost: Free
Presenter:
Matt is passionate about creating cutting-edge Customer Experience through data-driven marketing and product development. He has spent almost 10 years working at Booking.com in a series of global roles including leading Marketing Science, Customer Insights and Data Science. In his current role, Matt is the Director Analytics & Data Science in the Global Strategy & Business Development team of Booking Holdings (NASDAQ: BKNG; the owner of Booking.com, Agoda, Kayak, Priceline.com, Rentalcars.com and OpenTable - market cap of USD$75B). He has represented Booking.com on the Global Facebook Measurement Council and the Google Measurement Roundtable. Matt holds a PhD in Psychology from Victoria University of Wellington.
kiwiSaaS Need to Know Webinar
Essential, short and punchy Need to Know sessions run by experienced SaaS practitioners and hosted by kiwiSaaS . The kiwiSaaS Need to Know Webinar equips SaaS entrepreneurs with the critical ‘survival’ skills needed to tackle big business challenges such as attracting talent, data security and business scaling. Visit kiwiSaaS.com for more details.