YOUR FACILITATOR AND TRAINER: SANDY McDONALD Founder of SandyMcDonald.com and charity, CreateCare Global, Sandy McDonald is an author, a TEDx speaker, and a storytelling trainer, working with social impact business founders to bring clarity of communication through purpose-led story. After 22 years running a marketing communications company, she used purposeful storytelling to start a worldwide community that helps thousands of orphaned children in Africa today. Her TEDx talk about this, Tell Your Story. Save a Life received a standing ovation, and her book, Clans, Supercharge your business details the framework that achieved this. Sandy believes stories told coherently from clarity of purpose and principles act as a conduit to curiosity and truth seeking fuelling the energy to enrich, transform and save lives.