Connecting Tourism Globally. Skål is not a business association, however, while Skål does not involve itself directly in business, it does encourage Skålleagues do business with each other, and with Skål supporters. The international friendship and close personal contact of Skål must be experienced to be appreciated. Skål is not a community organisation like Rotary or Lions, rather it benefits and develops the professional sector, while assisting the community at large.