Our purpose is to lead and grow the Fair Trade movement for a more just and equitable world.
We work with businesses, community groups, and individuals to alleviate poverty amongst producers, their families, and communities through sustainable fair trade practice by:
- being the authentic voice of fair trade and a guardian of the WFTO 10 Principles of Fair Trade, committed to tackling poverty and injustice through trade
- delivering market access of fair trade products and services through co-ordination and support in campaigning, education, policy, advocacy, endorsement and monitoring.
- bringing together all parties interested in fair trade in a citizen’s movement for change
- being recognised as the regional leading authority on fair trade.