Our purpose is to lead and grow the Fair Trade movement for a more just and equitable world. We work with businesses, community groups, and individuals to alleviate poverty amongst producers, their families, and communities through sustainable fair trade practice by: - being the authentic voice of fair trade and a guardian of the WFTO 10 Principles of Fair Trade, committed to tackling poverty and injustice through trade - delivering market access of fair trade products and services through co-ordination and support in campaigning, education, policy, advocacy, endorsement and monitoring. - bringing together all parties interested in fair trade in a citizen’s movement for change - being recognised as the regional leading authority on fair trade.