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Fi Mims Photography

Fi Mims Photography's logo
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Renowned as one of Australia’s leading personal brand photographers, Fi is passionate
about working with female thought-leaders, entrepreneurs and business owners to help
elevate their brand and amplify their message in an authentic way, inspiring others to
work with them.

It all started almost 20 years ago when Fi decided to take the leap into wedding
photography, building her business up from a weekend side hustle to a multiple six figure
biz - one that makes her excited to get out of bed every day.

Over the last 10 years, Fi’s work has taken her to Paris, San Francisco, Bali, Auckland and
interstate here in Australia. But her favourite place to work is in her hometown of

Having experienced all the struggles associated with running a small business, these days
Fi is obsessed with helping other women in business show up consistently and build a
powerful brand, so they can share their gifts with the world, become more visible online
and build a successful business they love – one that brings them the freedom they deserve
and desire. 

She offers mentoring and coaching through Shine, her membership community
for women in biz, and her signature course Powerful Branding Bootcamp. Fi also offers in-
person workshops and events that offer education on branding, marketing and mindset.