Solid makes sustainable oral care products in Tītahi Bay, Porirua. Our mission is to stop the 16 million toothpaste tubes Kiwis send to landfill every year. Our toothpaste, tablets, and powders are vegan, cruelty free and palm oil free. We run a bottle reuse programme where our glass bottles and jars can be returned to us and reused. Solid was a finalist in the 2021 Sustainable Business Awards ‘Going Circular’ category, is certified Carbon Positive by Ekos, and is a recent graduate of the Creative HQ Climate Response Accelerator programme. Our founder, Laura, was recently named as a finalist in Soda Inc.’s Rise Up, recognising leading female entrepreneurs in Aotearoa. We are proud to have saved 30,000 toothpaste tubes from going to landfill so far. Let’s change the way we look after our teeth!