Leveraging our unique location in the Southern Hemisphere, the University of Adelaide's Wine Business research aims to support the sustainable growth of the Australian and international wine industry.
World-class research is at the heart of our teaching and is driven by the needs of a unique and vibrant industry. As the world of wine continues to evolve, so too does our research.
Our wine business research strengths lie in 4 key areas to gain an understanding of how to engage customers (consumers and trade operators) online, and how to better manage the cellar door experience. These areas include: packaging and labelling, wine retailing, social media, and wine tourism.