The Asia Pacific Social Marketing Conference (APSMC) – formerly known as the International Social Marketing Conference – centres on the Asia-Pacific region, strengthening the Australia Association of Social Marketing's (AASM) links and focus in the Asia-Pacific.
Social marketing is increasingly called upon to address complex and interconnected social issues, including public health challenges, environmental sustainability, social inequality, community wellbeing, artificial intelligence and ethics and trust in institutions.
The Asia-Pacific region is diverse, dynamic and complex, and is globally shaped by strong international traditions and rich cultural diversity. The continuing regional shifts places APSMC at the heart of this, aligning with the connections and work of AASM members across the Asia-Pacific.