The Australian Revenue Management Association (ARMA) is the leading professional membership body dedicated to advancing revenue and yield management capability across the hospitality and tourism sectors. ARMA exists to strengthen the commercial performance of businesses by building a future-ready and skilled workforce equipped with the knowledge and insights required to navigate today’s dynamic market conditions.
At the heart of ARMA’s education offering is the nationally accredited short-course qualification - 10940NAT Course in Revenue and Yield Management Fundamentals - designed to make this specialised, commercially critical discipline accessible, practical, and industry-relevant. This course forms a vital entry point for developing foundational capability and commercial confidence across front-line and mid-level roles. ARMA also offers Advanced and Mastery-level professional certifications, alongside corporate memberships that enable bulk training delivery and capability uplift at scale.