Tralice Lewis: Crafting Confidence and Comfort, One Hat Wig at a Time
Tralice Lewis, co-owner of Callie’s Custom Hat Wigs, draws inspiration from the compassionate care provided by her mother, Callie Lewis, a dedicated hospice nurse. Witnessing her mother's ability to instill confidence and self-assurance in patients during their most vulnerable moments ignited Tralice's passion for helping others. In 2020, alongside co-founder Rayfield Mitchell, she turned this inspiration into reality by establishing Callie’s Custom Hat Wigs in Portland, Oregon.
As the Pacific Northwest's only Black-owned wig store, Callie’s Custom Hat Wigs stands as a beacon of representation and empowerment. Tralice's journey from a medical assistant and CNA to co-owner of this unique establishment reflects her commitment to providing a space where individuals from all walks of life can feel seen, valued, and celebrated. Embracing diversity and inclusion, Callie’s Custom Hat Wigs proudly supports and welcomes customers of all genders, sexual orientations, and identities, striving to create a safe and affirming environment for the LGBTQ2IA+ community.
With over a decade of experience in healthcare, Tralice brings a deep understanding of the importance of confidence and self-esteem to her work. She knows firsthand the transformative impact that a boost in self-assurance can have on individuals facing hair loss, medical challenges, or mental health struggles. Drawing from her own experiences, Tralice is dedicated to spreading positivity and empowerment through her creations.
At Callie’s Custom Hat Wigs, Tralice pours her heart into crafting custom hat units that not only look stunning but also serve as symbols of empowerment and self-expression. Each unit is meticulously designed to provide comfort and confidence to wearers, whether they are seeking a solution for hair loss or a convenient styling option for their busy lives.
Driven by the joy of seeing her customers radiate confidence and happiness, Tralice finds fulfillment in making a difference in their lives. Her commitment to spreading love and acceptance shines through in every creation, as she invites individuals to embrace their uniqueness and celebrate their beauty.
In addition to providing exceptional products, Callie’s Custom Hat Wigs is committed to offering a seamless shopping experience, with convenient payment options such as Afterpay and secure checkout through Square. Tralice extends her gratitude to the community for their support and invites satisfied customers to share their experiences through Google Reviews.
Through Callie’s Custom Hat Wigs, Tralice Lewis continues to honor her mother's legacy of compassion, kindness, and unwavering support for others. With dedication and creativity, she seeks to touch the lives of many, one hat wig at a time.