Candice is a finance leader and entrepreneur who holds a PhD and is a Chartered Global Management Accountant (CGMA). She is the Founder of Founded To Be Counted, a company dedicated to empowering female founders with financial confidence. Her mission is to close the financial literacy gap and create a new generation of financially powerful female entrepreneurs who secure equal investment and build sustainable businesses.
Currently serving as CFO at Abel and Dispute Buddy while leading her own venture, Candice brings over two decades of finance expertise across startups, scale-ups, and multinational corporations. She has been a mentor at 500 Global since 2019, supporting the next generation of entrepreneurs through one of the world's leading startup accelerators. Her track record includes serving as Global Head of Finance at Reward Gateway, where she helped lead the company through a £140m exit with a 14x investor return, and as Director of Finance at Lyft, where she led the financial due diligence for the Blue Vision Labs acquisition.
Candice specializes in financial strategy, investor pitch development, business valuation, and fundraising strategy, with particular expertise in supporting female entrepreneurship. Through Founded To Be Counted, she delivers workshops, tools, and coaching without the jargon, making financial literacy accessible to founders while helping them secure equal investment opportunities. Her experience spans from Big Four accounting at Ernst & Young to leading finance functions at high-growth technology companies, giving her unique insights into both traditional finance and the startup ecosystem.