Ceri Hutton is a game designer and business consultant for the creative industries specialising in culture transformation and marketing strategy.
He has over 15 years’ experience in the games industry, over 10 years’ experience in project & team management and holds a global executive Masters of Business Administration from Monash University. Ceri strongly believes that success is found in businesses that take the time to build inclusive work environments that foster innovation and facilitate the growth of emerging leaders.
Ceri is also the design director of Deficit: The ADHD RPG, a Screen Australia funded ‘slice of life’ roleplaying game that authentically replicates the lived ADHD experience through utilising empathic design thinking methodologies and a raw unapologetic narrative. He is immensely passionate about utilising game design to change behaviours and raise awareness of neurodiversity and mental health.
Ceri regularly delivers guest lectures at universities and design & business talks at conferences across Australia and New Zealand. He has spoken at NZGDC, PAX and GCAP and has delivered guest lectures for University of Melbourne, SAE and Deakin.
He was previously the general manager of The Arcade Melbourne, a co-working space specialising in video games and was the director of industry development & programs at the Interactive Games & Entertainment Association (IGEA), the peak industry body representing video games in Australian and New Zealand where he designed and directed programs that met the needs of the ever-changing Australian games industry.
Ceri is the founder and director of the SMART Program. He personally handles the design, administration and execution of the program and is also the lead mentor of the program delivering tailored career coaching to all program applicants.
