The Coober Pedy Retail, Business & Tourism Association (CPRBTA) represents over 70 tourism and service operators, plus local community groups, in Coober Pedy and surrounding communities. It primary focus is the marketing of Coober Pedy and neighbours as a remarkable destination in South Australia's great Outback.
The Association produces the local Visitor Guide, maintains cooberpedy.com, supports the Visitor Information Centre and provides a range of up to date digital marketing material promoting the town and local attractions. The CPRBTA was also the leading force in developed the brand 'opal capital, get outback, get underground'. The Association is the leading body for the annual Coober Pedy Opal Festival - now over 30 years young, and auspices events such as the National Opal Symposium.