
We’re not here to whisper about death. We’re here to yell about life.
Dying to Know is a national annual campaign to inspire you to begin to prepare for the inevitable, not with fear, but with purpose, love, and a sense of legacy.
Introducing our Campaign – Nobody Knows
Nobody Knows is a cheeky, irreverent campaign designed to expose the absurdity of keeping your end-of-life wishes a secret. Because not telling anyone your final wishes is chaotic, confusing, and worst of all creates guesswork and potential family division.
At its core, Nobody Knows ‘The Secret I’m Glad I Shared’ is a call-out.
Because if Nobody Knows your final wishes, they never will. Share them now.