Eco Choice Aotearoa certifies products and services that are environmentally preferable, fit-for-purpose and safe for everyday use. The ecolabel is also in the process of phasing in requirements around modern slavery and social accountability.
We are the only environmental label in New Zealand that takes a rigorous, life cycle approach guided by ISO 14024 principles.
The ecolabel is earned, not bought and is achieved through meeting science-backed criteria, passing onsite audits, and demonstrating proof of continuous improvement.
Eco Choice is a not-for-profit, governed by an independent Board of Directors and trademarked by the Ministry for the Environment.
Eco Choice Aotearoa is part of the Global Ecolabelling Network (GEN) a membership of similarly rigorous ecolabels hailing from nearly 60 countries.