Experience Gold Coast presents the opportunity to propel our city’s success through an agile, partnership led, digitally robust and visitor-focused strategy. With a clear remit to drive growth in the visitor economy, education, major events and arts and culture, Experience Gold Coast will elevate and transform the perception of the Gold Coast, leverage our enviable lifestyle and idyllic climate, repositioning the city as a premier global lifestyle destination.
Capitalising on valuable collaboration, greater alignment and new opportunities created by this united team, Experience Gold Coast drives a dynamic future for the Gold Coast with a collective focus on cementing our city’s global reputation as the Lifestyle Capital of Australia.