Geoff’s passion is to improve businesses so his clients can develop the head & wallet space to live better lives and give back to their community.
As a Business Owner: Geoff has been running a Coaching company for over a decade, and he is the founder of the Elite Business Institute which exists to help Owners of established businesses get from 6 to 7 figures, improve profitability and to work fewer Fridays.
Currently he has two main businesses:
The Profitability Coach which focusses on Board Advisory, Executive Mentoring and Speaking.
The Elite Business Institute – a 1:1 on-line coaching and mentoring program focused on making established businesses elite ones. Also available – Group Coaching and The Owner’s Lab – a Senior Executive / Owner Mastermind.
As a Coach:
- The clients Geoff serves are the motivated Owners of established 6-7 figure businesses who want to double their profitability, build a business that meets their personal & professional goals, and gives them back time to spend doing what they want with the people who matter most.
Geoff mainly works with frustrated ‘Mid-life Mavericks’ who have a successful business but want more from life than they are getting. People who feel overwhelmed, underappreciated & held back. Who - despite their best efforts - aren’t achieving the results they want and know they are capable of.
His goal is to help 500+ Business Owners transform their businesses into a vehicle for freedom, so they have more time, make more money with a lot less stress.
As a Speaker: Geoff is refreshingly irreverent and insightful; is always aiming to re-energise and inspire the Business Owners and Entrepreneurs who make his audience by sharing his experiences, insights and observations of a life just a bit less ordinary.
He cuts across cultural and geographic borders with a good natured self-depreciating delivery which renders uncompromising facts and complex concepts simple and easy to digest, understand and use. His mix of street -savvy know-how and experience ensures his audience leave not just feeling good about themselves but with real information they can use.
With over 30 years’ experience as a C Suite Executive, Coach & Advisor Geoff has a wealth of relevant anecdotes and learnings to share. Whether about what it’s like to prepare for Y2K in Asia, why being electrocuted is not a bad thing, how to avoid being stabbed, why Vodafone should have bought Optus; to how his five year old son saved his life – Geoff stunningly illustrates his points through enthralling story telling.
As a Director and Chair: Geoff has been the Governing Board Chairman of several not-for-profits, of a traffic management company, and a real estate business; acts as an Advisory Board Chair for several businesses and served as a Director on the Boards of the YMCA (at age 17), several business networking groups and the Bendigo Bank’s Wyong franchise.
As a Marketer: At Telstra he conceived and delivered the largest experiential marketing campaign ever undertaken in this country. He has helped a client conceive and then launch a now multimillion dollar company in the Superannuation industry in only 10 weeks and has designed and delivered numerous training programs and workshops for everyone from the NBN to Councils to Entrepreneur Accelerator programs.
As a philanthropist: He supports organisations such as Conscious Capitalism, Clown Doctors and the Rural Fire Service.
As a Family Man: With his wife Lynne, Geoff has 4 adult children, exercises less than he should and loves being near the beach
In essence - Geoff is a deep generalist and industry agnostic who specialises in improving businesses so it can be used as the vehicle to create a profitable life.