Hāpi Research is a collaborative, industry-led hop breeding and market development programme to drive the growth of craft beer and hop farming in New Zealand. We support the growth of thriving and sustainable New Zealand hop and craft beer industries through programmes and initiatives that support industry best practices, new innovations, and sustainability best practices. The Hāpi Research hop breeding programme aims to produce uniquely New Zealand premium hops and our precision agriculture projects work to develop improved agriculture and processing practices for hops. We help Kiwi brewers create sustainable points of difference and access attractive new markets by providing opportunities for New Zealand craft beer and hop industry participants to connect.