ISRAEL-is was established in 2017 by three IDF officers whose post-army travels exposed them to the rampant negative views about Israel. Realising the profound impact that sharing personal stories can have on shifting perspectives and strengthening connections, they were inspired to take action and found ISRAEL-is. Initially, the organization focused on equipping thousands of young Israelis before their big trips abroad, but as ISRAEL-is grew, it expanded its activities both in Israel and around the world.
Today, ISRAEL-is leads the way in people-to-people (P2P) advocacy, uniquely tackling the challenge of improving Israel’s global image. Through direct connections, advocacy training, and cutting-edge technologies like VR and AI, we have empowered over 130,000 young ambassadors. The events of October 7th have only heightened the urgency of our mission, reinforcing our dedication to fostering meaningful global conversations and combating antisemitism and misinformation with personal, nuanced perspectives.