It Records is a niche independent label out of Melbourne Australia, with a unique roster that includes electronic, rock, pop and experimental artists, drawn from diverse genres with a “dark” bent (eg. Post- punk, darkwave, Leftfield, Psych Rock, neofolk, industrial, and synth-wave). Founded in 2014 the label is very much centred in the Melbourne underground scene, the label includes work from emerging artists as well as established and influential musicians. Drawing a parallel between what these artists are doing now and the influence of the music that has come out of the Melbourne and Australian underground in the past.