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Jeanette Farren
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Visionary Business Architect | Ethical Tech & Systems Innovator | Board Advisor | Mentor to Founders & Future Leaders | Regenerative Enterprise Builder | Award-Winning Entrepreneur

I’m a founder, strategic advisor and innovation architect with a track record of designing and scaling future-focused business models across multiple sectors including tech, wellness and regenerative agriculture.

Over the past two decades I’ve built and advised ventures that integrate commercial viability with high social impact. I specialise in taking complex ideas and turning them into scalable systems underpinned by strategic clarity, strong governance and sustainable growth models.

I’ve launched and grown national brands, developed AI and VR-integrated platforms, advised at board level and mentored early-stage founders through to exit. My approach balances deep research, real-world execution and visionary thinking.

Core focus areas
• Strategic business architecture
• Innovation and commercialisation
• Franchise and licensing models
• Governance, ethics and impact
• Tech integration including AI, VR and behavioural systems
• Regenerative business and agribusiness

Current work includes
• Protopia – An ethical operating system for leadership across corporate, legal, health and government sectors
• Shady Acres Botanica – A regenerative agribusiness integrating micro-farming, agri-tourism and innovation hubs
• Mentoring and advisory – Supporting founders, boards and impact-led ventures to scale with clarity, integrity and resilience

Let’s build better systems.

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Events

Vision-Led Business Architecture to Reset, Realign and Reverse-Engineer Your Next 90 Days
Wed, 6 Aug, 2:30pm - 4pm AEST 
Vision-Led Business Architecture to Reset, Realign and Reverse-Engineer Your Next 90 Days
Wurriki Nyal Civic Precinct, Geelong VIC, Australia

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