Josh Roa is the founder of The Authority, Western Australia's leading authority marketing agency specialising in helping businesses in the building, sport, and professional industries create bespoke, direct-response marketing campaigns that deliver measurable results.
With almost two decades of experience in digital marketing, Josh has helped businesses from local startups to 7-figure enterprises increase sales and reduce marketing waste through his proven Authority Marketing Method. He combines the timeless principles of direct response marketing with modern digital strategies to create campaigns that consistently outperform industry standards.
Josh's approach differs from traditional marketing agencies by focusing on what actually works rather than following trends or pushing specific channels. As a media-agnostic strategist, he helps clients implement systems that attract high-value leads and convert them into loyal customers.
Before founding The Authority, Josh worked in the agency world, helping multiple businesses across various industries to increase sales the smart way. This gave him unique insights into the challenges that business owners face. This hands-on experience informs his practical, results-driven approach to marketing.
When not helping clients dominate their industries, Josh is dedicated to his family and pursues interests in freestyle wrestling, surfing, and grappling. He brings the same discipline and methodical approach to his marketing work that he applies to these personal pursuits.
Josh's workshops and training sessions are known for delivering actionable strategies rather than theoretical concepts. Participants leave with clear roadmaps for implementation and the knowledge to make informed marketing decisions—whether they choose to implement strategies themselves or work with agencies.