BrandYOU by Kindtide
BrandYOU helps professionals get clearer, more visible and more competitive in a hiring market that is not exactly handing out gold stars for effort.
Created by Sarah Purches, founder of Kindtide, BrandYOU is a practical webinar and workshop series designed to help job seekers, career movers and quietly brilliant professionals position themselves with more confidence, clarity and commercial punch.
What BrandYOU Is About
Most people do not lack capability. They lack translation.
Their CV reads like a job description. Their LinkedIn profile is too vague to be found. Their career story is there, but it has not been shaped in a way that helps recruiters, hiring managers or future employers quickly understand the value they bring.
BrandYOU fixes that.
What You Will Learn
Across BrandYOU sessions, you will learn how to sharpen your professional positioning, strengthen your CV, improve your LinkedIn profile, use AI properly without sounding like a corporate robot, and show up in the market with more confidence.
But BrandYOU is not just about telling you what needs to change. It shows you how to change it.
Each session is supported by practical resources, including the BrandYOU workbook and AI Prompt Toolkit, so you can keep working after the webinar and make real improvements to your CV, LinkedIn profile and professional story. The workbook helps you get clear on your value, your career story and your next best steps. The AI Toolkit gives you ready-to-use prompts to help turn that thinking into stronger, sharper, more useful content.
These sessions are practical, honest and built around what actually works in the Australian job market.
No fluffy personal brand nonsense. No “just believe in yourself” motivational confetti. Just clear guidance, smart tools and immediately useful actions you can actually implement.
Who It Is For
BrandYOU is for people who are ready to stop underselling themselves and start making their experience easier to understand, easier to find and harder to ignore.
Whether you are actively job hunting, quietly exploring your next move, returning after a break, changing direction or simply sick of watching great opportunities go to people who know how to market themselves better, this is for you.
About Sarah Purches
Sarah Purches is the founder of Kindtide and a senior Talent and People leader with 20+ years of experience across talent acquisition, executive search, employer brand and career advisory.
She has reviewed thousands of CVs, hired across levels and sectors, built talent functions from scratch, and is known for practical, honest guidance that helps people position themselves clearly in the Australian market.
Upcoming Events
Upcoming BrandYOU webinars and workshops will be listed on this Humanitix page.
You can also follow Sarah Purches on LinkedIn for new session announcements, career tips, job market insights and the occasional lovingly delivered truth bomb about why your CV may not be doing you any favours.
LinkedIn: www.linkedin.com/in/sarahpurches
Kindtide: www.kindtide.com.au
