Tolu Australia is a Sydney-based small business founded by Liliana Rubiano, an entrepreneur passionate about innovation, e-commerce, customer experience and the realities of growing a small business.
Founded in 2013, Tolu Australia is a vibrant Australian lifestyle brand specialising in father-and-son matching swimwear, kids’ hooded beach towels and other practical products designed to make family adventures at the beach, pool and outdoors more fun, colourful and memorable.
Over the years, Liliana has navigated the many stages of entrepreneurship—from product development, manufacturing and wholesale to e-commerce, major retail marketplaces, marketing, customer relationships and, more recently, AI and business automation.
Through Tolu Australia events and workshops, Liliana shares practical, real-life experiences and lessons learned along the way to help other small business owners discover new tools, ideas and opportunities to work smarter.
Our events are practical and approachable—no complicated jargon, just genuine small business experiences, useful insights and ideas you can apply to your own business.