Melanie Smith (Mel) is a senior brand and marketing specialist and the founder of Balance Point Marketing. With a degree in Marketing and over 20 years of experience working across global brands and small businesses, she helps business owners build strong brands and create marketing that works as hard as they do.
Through practical frameworks and strategic thinking, Mel supports businesses to bring clarity to their marketing and focus on what truly drives growth. Her workshops translate years of hands-on experience into clear, actionable tools that help small business owners move forward with confidence.
