The Murray River, Lakes & Coorong Tourism Alliance (MRLCTA) was established in 2016 by its regional tourism stakeholders;
Rural City of Murray Bridge, Coorong District Council, Mid Murray Council, Alexandrina Council and Regional Development Australia Murraylands & Riverlands (RDAMR) as a regional Tourism Organisation (RTO).
MRLCTA is responsible for the holistic development of tourism, including marketing and promotion, destination development and advocacy in the Murray River Lakes & Coorong region. MRLCTA takes a destination management approach to the development of tourism
in the region to consolidate and build the visitor economy.
MRLCTA plays an important role in consolidating the strategic direction of the tourism industry for the region.
MRLCTA provides a vehicle and core resources to facilitate collaboration and cooperation between industry (both tourism and non-tourism), all levels of government, community groups and relevant industry associations to optimise the economic value of tourism in the region.
The Murray River, Lakes & Coorong region has so many diverse and stunning environments. They’re beautiful to look at, but to really appreciate and understand these places you need to experience them.
This is a region made for the adventurous, with plenty of opportunities to hike, paddle, fish, swim, stroll and cycle.
It’s a great way to meet the locals too – roos, wombats, pelicans, and thousands of other native species abound. If the wildlife starts to look distinctly African, you’ll know you’re at Monarto Safari Park!