The Plus One Serve by 2030 program, led by AUSVEG and powered by Hort Innovation, with partners across the vegetable ecosystem, is a six-year R&D initiative tackling Australia’s low and declining vegetable intake. Through evidence-based interventions in retail, home, and education settings, the program meets Australians where they live, shop, work, and learn, making it easier to add just one extra serve of vegetables a day.