Round She Goes was established in 2008, by Melbourne-based entrepreneur Emma Morris. Emma grew up with a love for vintage fashion and became addicted at a young age to the thrill of finding undervalued fashion gems at op shops. Round She Goes was born out of the idea of bringing together a mix of professional sellers and every-day-women having wardrobe clear-outs to create a fun day out (that’s always indoors!) for fellow people who are thrifty, savvy, environmentally aware, and simply enjoy a good bargain.