The Association for the Promotion of Tourism to Africa (APTA) is a leading organization dedicated to fostering connections between North American travel professionals and the diverse destinations of Africa. Through education, networking, and industry collaboration, APTA works to enhance the visibility of Africa’s tourism offerings, promote sustainable travel practices, and support businesses engaged in selling African travel experiences. With a strong membership base of tour operators, travel advisors, hoteliers, tourism boards, and airlines, APTA serves as a vital bridge between the African and North American travel industries. The annual APTA Global Forum is the organization’s flagship event, bringing together key stakeholders for in-depth discussions, marketplace sessions, and immersive experiences that strengthen partnerships and drive tourism growth across the continent.