Smirnoff is the world’s #1 vodka and Diageo’s most popular spirit brand by volume.
Smirnoff is a brand for everyone and has been enjoyed for more than 150 years.
To learn more about Smirnoff and any upcoming news, visit www.smirnoff.com.
Smirnoff's WE DO WE campaign, first launched in 2023, aims to boldly champion the power of the collective, celebrating the magic that’s created when different people, ingredients and flavours come together.