Heather Cleaves is an author, sports photographer, and founder of The Heather Experience. With more than 25 years of building trust and connection through her work in the beauty industry, she brings a deeply personal understanding of what it means to help people feel seen, heard, and valued. Her work now centers on young athletes and the families who love them, exploring how pressure, identity, and belonging shape life beyond the game. As the author of the forthcoming book, What Comes Home, and creator of The Parent Tip-Off Experience, she helps parents strengthen connection and support the person behind the performance. She is a mother of two and an advocate for athlete mental health.