The Joy of Sake is a 501 (c) (3) non-profit organization whose mission is to promote and celebrate the art and culture of sake through actual tasting events.
Joy of Sake tasting events have been held annually since 2001. They provide an opportunity for the public to taste entries submitted to the U.S. National Sake Appraisal, a blind tasting with judges from Japan and the U.S. conducted every year in Honolulu.
The Joy of Sake contributes revenues from its events to charities and museum programs. It has raised funds for the Japanese Cultural Center of Hawaii and the Honolulu Academy of Arts. In 2011, The Joy of Sake donated funds to provide financial relief for sake brewery workers affected by the East Japan Great Earthquake.