Unplugged Together Balmoral is a parent-led advocacy group calling on families in the local school community and beyond to take a stand against early smartphone use. The group’s mission is simple: to make Balmoral School, central Auckland a smartphone-free zone, with the goal of delaying children’s access to smartphones until they complete intermediate school as a minimum. This initiative aims to encourage age-appropriate use of mobile phones, protect children’s mental health, foster stronger social connections, and create meaningful opportunities for families to engage in healthy, unplugged activities.