How Generation Alpha will be the leaders of the circular economy

Children and parents represent one of the most overlooked opportunities in the circular economy. From sustainable toys to circular fashion and repair culture, the next generation has the potential to shape a world where waste is designed out from the start. In this webinar, we’ll explore why kids are key to embracing circularity, featuring insights from Joy of Giving and Endless Play Studio, two startups pioneering circular solutions for families. Join us to discover how businesses, educators, and parents can foster a circular mindset from an early age.

Register now and let us know your questions - we'll include plenty of time for discussion and Q&A.

About Our Speakers
Jacky Lo from Joy of Giving
Jacky is the passionate founder of Joy of Giving, a community-driven organisation dedicated to reducing toy waste and fostering sustainable practices among children and families. Through innovative initiatives such as toy swap events and educational workshops, Jacky empowers families to embrace reuse and sustainability in a joyful and impactful way. His mission is to inspire a shift toward a circular economy for toys, ensuring they bring lasting value and connection to communities.

Dorothée Seeto from Endless Play Studio

Dorothée is the visionary founder of Endless Play Studio, a startup focused on driving systemic change by embedding regenerative and circular thinking into education and organisational practices. With expertise in systems thinking, product development, and sustainability, Dorothee is dedicated to fostering a mindset shift from linear to circular models. She regularly shares her insights at conferences, inspiring businesses and families to adopt sustainable solutions for a thriving planet.

About Boomerang Labs
Boomerang Labs is Australia's first Circular Economy Accelerator. In addition to our hands-on programs for circular startups, Boomerang Labs is an Innovation Exchange; a hub connecting companies, government bodies and other organisations with founders and innovators to tackle challenges of design, resource use and resource recovery in their organisations and supply chains.

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