How to Build a Strong Personal Brand & Get Media Coverage

Are you a professional, creative, founder, and thought leader ready to elevate your personal brand and secure meaningful media exposure?

Look no further.

This is the workshop for you.  Learn how the media operates, what journalists and editors are seeking, and how to strategically position yourself for consistent visibility. 

Through practical frameworks and real-world examples, you will learn how to build a strong personal brand that naturally attracts media attention.

Key Takeaways:

• A detailed overview of how media outlets select stories and sources 
• A proven framework for building a credible and compelling personal brand that stands out
• 20 strategic reasons to write a press release - even when news may seem limited
• How to optimize your LinkedIn and social media biographies to immediately convey authority and expertise
• An introduction to press release writing with samples of previous press releases to share
• Best practices for pitching to the media to maximize your chances of being featured
• An introduction to media assets, including professional biographies, authority building content and media-ready images 
• Examples of successful media features, and actionable steps you can implement immediately

Included Resources:

• Media Assets Checklist
• Pitch Planning Guide
• ... And much more! 

Meet Your Instructor

Miriam Deliva

Miriam is the Director and Founder of Press Run. Her PR agency is renowned for crafting integrated marketing campaigns that have earned clients global recognition across Asia, the UK, Australia, New Zealand, and the US. Press Run specializes in personal brand development, company brand management, and celebrity PR. With over 17 years of professional experience, Miriam has a rich background, including 11 years of expertise in public relations, communications, and content management. Born in the Philippines, raised in Melbourne, Australia, and with a recent stint in Singapore, Miriam’s multicultural journey informs her deep understanding of diverse markets and cultures.

🚀 Spots are limited, so secure yours now!

This is an Australian South Asian Centre (ASAC) initiative. ASAC exists to create meaningful connections and amplify South Asian women who are impact-driven leaders, entrepreneurs, professionals & creatives. We do this through membership, events & creative productions such as Brown Women Comedy.  Our work has been featured across ABC, The Age & SBS World News. Join 150+ others and become a member here. Follow us on Instagram here or Linkedin.

This program is supported by the Victorian Government through Business Victoria. It is also supported by Queen Victoria Women Centre through our existing partnership.

ASAC Members get 20% off all ticket types. Redeem the discount with your member code available through the closed Whatsapp group. Not a member? Become one today