How to Build an Online Community for Business Growth

These days everyone is talking about the importance of building a community. It’s no longer just about traditional marketing and building a captive audience. This is a one way interaction and isn’t enough. It’s about fostering a community of loyal customers and followers who live and breathe your brand, who are your biggest fans and advocates and who will stick by you no matter what.

• But what does it take to start, grow and nurture a community? 
• Can one bad egg completely change the dynamics of a community? 
• What resources need to be invested in order for a community to grow?
• How do you empower your community members to contribute?
• How do you support a community so that it can grow organically? 
• How do you leverage your community for business growth without feeling like you’re just trying to sell to your members?
   
  All these questions and more will be answered in this panel discussion with three women who literally spend their lives working on and building communities:

• Nikita Lamba is the Marketing & Community Manager at LUNA
• Paz Pisarksi is the cofounder of The Community Collective,  a community for community builders in the Australian and New Zealand startup space
• Peace Mitchell is the cofounder of The Women’s Business School and Ausmumpreneur and has a strong community of mumpreneurs across the country.