How to craft your appeal proposition

Fundraising is not just about asking for money—it's about telling a story that resonates with your audience. This session will guide you through the process of developing a clear and persuasive appeal proposition that captures the hearts and minds of supporters.

We will cover critical topicsincluding:

• Understanding your audience
• How to identify key emotional triggers to draw donors closer to your cause
• Crafting a message highlighting the important role supporters play in being part of a meaningful cause, and
• the impact of their donation

Whether you’re new to fundraising or looking to refine your skills, by the end of this session, you’ll have the tools and confidence to create compelling fundraising appeals that inspire action and foster lasting relationships with your supporters.

The webinar will run for 30 minutes, with additional time for questions.