How to Create for YouTube: From Beginner to Expert. A Free YouTube Masterclass

Join Women in Media for a virtual masterclass hosted by VA Media! In this webinar, Amrita Punjabi - Network Director and Hannah Barnes - Director of TV & AVOD- VA Media, will share how how to build, grow and sustain a successful YouTube presence, whether you’re about to upload your first video or looking to take an existing channel to the next level.

Drawing on their experience leading one of the region’s most dynamic media networks, Amrita and Hannah will pull back the curtain on what it really takes to create content that connects with audiences and performs on the platform.

Spearker's Bios

Amrita Punjabi is a digital media and YouTube industry leader with over a decade of experience in the global YouTube ecosystem. As Network Director at VA Media, a global leader in YouTube AVOD monetisation, she leads network strategy, operations and growth across a diverse portfolio of content and channels.

With expertise spanning YouTube strategy, audience development, analytics, content distribution and monetisation, Amrita has spent her career helping content owners unlock the potential of digital platforms and connect with audiences around the world. Passionate about the evolving media landscape, Amrita brings an insider's perspective on how YouTube is transforming the way content is created, distributed and consumed. She combines practical industry experience with a data-driven understanding of the platform, offering valuable insights into audience behaviour, channel growth and the changing opportunities within the global digital media landscape.

Hannah Barnes is a senior media executive and content leader with over 20 years’ experience across broadcast television, YouTube, AVOD, and digital platforms. She currently serves as Director of TV & AVOD at VA Media, where she leads multi-platform content strategy, commissioning, and production, scaling audience-led media businesses across global markets.

Hannah’s career spans senior leadership roles in Australia and the UK, including at Foxtel and major broadcasters, where she commissioned and launched internationally successful formats including Gogglebox and Great Australian Bakeoff and Love it or List It. Known for combining creative instinct with commercial discipline, she has been at the forefront of building digital-first content models and sustainable growth strategies in a rapidly changing media landscape.

A passionate mentor and advocate for women in media, Hannah is committed to fostering inclusive, collaborative environments and supporting the next generation of female leaders. She regularly contributes to industry events and initiatives focused on leadership, representation, and the future of media.

We've had a number of requests for events that are easy for those working in remote areas to partake in, and this is the first in our Women In Media Online Series, this time around hosted by TikTok.

Spaces are limted so please only register for a ticket if you can actually attend.

Date: Wednesday, April 30, 2025

Time: 6-7:30pm

Location: Webinar

Cost: Free and anyone in media welcome to attend online.