How to Glow Up Your Website: Standing Out and Selling in 2025

In 2025, it'll be more important than ever to ensure that your digital touchpoints are on-brand and engaging. In the era of AI search, your website is the most important one of all.

One Roof and Squarespace are excited to bring you a masterclass hosted by Joanne Tapodi, a branding expert and website designer who has created over 130 websites and brand identities. In this masterclass, Jo will guide you through her relevant and practical tips for improving your website engagement and driving more sales in 2025 and beyond. 

She will cover:

• The clear and strong brand foundations that will create lasting connections (brand values, brand visuals, brand voice)
• Future proofing your website for AI search engines
• How to create content that directly answers high-intent questions
• How to drive more sales through your website using digital assets, online courses and member content

By the end of this masterclass, you’ll leave with actionable strategies to elevate your website, boost your brand's visibility, and thrive in the ever-evolving digital landscape of 2025. Whether you're starting from scratch or looking to optimise your existing site, this session will equip you with the tools to stand out and sell. 

About Joanne
Joanne is a branding expert based in Perth, Western Australia with over 19 years’ experience in graphic design, and 10 years running her own business. Jo is a Squarespace website designer, Authorised Trainer and Circle member, she combines her branding skills and Squarespace expertise to create Squarespace websites that are brand-specific and meaningful. Jo has designed over 130 Squarespace websites and developed over 130 brand identities for small business owners. She’s also trained countless people on managing their own websites, and lectured at TAFE on website design. Jo is passionate about sharing her knowledge and assisting others in creating their own successful brands.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetise, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. For more information, visit www.squarespace.com/oneroof.