How To Grow Member Lifetime Value In Challenging Times

How To Grow Member Lifetime Value In Challenging Times

When it’s time to secure your funding request for a specific campaign, are you able to justify the spending, can you tie actual results to your marketing effort? It's great when you can show the cost per member however when you’re able to demonstrate the lifetime value of a member, the results are typically much higher than simply demonstrating the value of new members. 

If we consider merely transaction value, we are greatly underreporting the value of your marketing campaigns. Measuring lifetime value could be as much as five times higher than your member's first interaction alone! Utilizing Member Lifetime Value (MLV) is often an indicator of how well you retain members and a metric that credit unions want to see grow over time. 

Learn from our panel of experts as we discuss the art and science of bringing MLV into your gameplan! We'll be allowing time for Q&A so please join in this important conversation!  

You will have the opportunity to get up to speed with the latest trends in:

• Growing member lifetime value
• How cardlinking can enhance your existing member benefits program
• Gain access to new merchant offers for members
• Engage with local causes as nominated by members

Our Moderator:

Brian Conroy - Strategic Partnerships, Client Strategy & Loyalty Engagement, TransFund

Brian is currently the Vice President of Strategic Partnerships for TransFund, a debit & credit card processor for credit unions. Throughout his career, he has found success in the introduction of new products and services that drive revenue and earnings growth for clients. 

Our Panellists:

Bryan Eichenbaum - Senior Vice President of Consumer Lending, American Heritage Credit Union 

Bryan is a seasoned credit union executive and has a proven track record of introducing strategic visions that drive growth in competitive markets. By identifying and capitalizing on fintech opportunities, Bryan creates tailored products and services aligned with credit union demographics, mission, and values, resulting in strong financial outcomes and sustained loan and membership growth.

Nick Coleman - Director, Strategic Partnerships at Children's Miracle Network Hospitals

Nick is a Director of Strategic Partnerships at Children’s Miracle Network Hospitals. In particular, he’s managed the Credit Unions for Kids program for the past five years. Under Nick’s leadership, the CU4Kids program set a fundraising record with over $14.6m raised and is on track to continue to set records. Nick lives in Des Moines, IA with his wife and two dogs.

Lisa Brown - Chief Revenue Officer, PUG Interactive

For almost 30 years Lisa has built, developed and delivered  engagement solutions that optimize customer/member lifetime value.She has also been at the forefront of curated gamification solutions, ensuring  that the ‘right’ message is delivered at the ‘right’ time to the ‘right’ audience. She brings her vast engagement experience to the conversation.                                                                     

Points4Purpose - Explore the power of purpose-driven loyalty programs

Points4Purpose (P4P) empowers Members to achieve their goals while making a positive impact in the world. By aligning your purpose with your Member's purpose, P4P increases engagement and, in so doing, drives your internal objectives.  

At P4P, we believe that success is achieved through partnership! We work tirelessly to create a sustainable and measurable agreement that ensures that your success is our success - and vice versa.  Founded in Australia, P4P’s seamless cardLink-enabled platform has recently been incorporated in the US (Delaware) and is positioned for international growth.                               

 Book a no-obligation Discovery Call and take advantage of our limited Strategy & Scoping offer: https://calendly.com/points4purpose.

                                                               We look forward to chatting with you!

                                                                    https://points4purpose.com