How to Keep Your Customers

Many startups, scaleups and SMEs worry about keeping their first customers - the ones that supported them from the start. How do you maintain those crucial relationships as your business evolves?

Scaling a business, iterating on products/services, and expanding offerings can unintentionally lead to neglecting your earliest and most dedicated clients. This workshop will address that challenge and equip you with strategies to re-engage and retain the customers who helped you get started.

You will learn

• How to Re-engage Early Customers: Effective tactics to reconnect with and retain your first and most dedicated clients.
• Quick Wins for Lean Scaleups: Simple strategies to incorporate effective client management into your existing team structure.
• Balancing Now and Future Priorities: Guidance on what to prioritise now for maximum impact and how to plan for long-term client success as you scale.
• Lessons from the Field: Practical insights drawn from years of hands-on and management experience in business and client management.

Is this workshop for you?

Are you a B2B startup or SME transitioning to scale-up? Is your business model focused on nurturing long-term client relationships? Do you want to expand your client base without losing the trust and loyalty of your earliest supporters? If so, this workshop is designed for you.

About the facilitator

Sharon Stanley is coach and business consultant with a passion for helping businesses thrive and drive profitability through strong client relationships. With over 20 years’ experience working in large corporates and 8 years dedicated to supporting SMEs, her mission is to make her corporate experience available to scaling start-ups and small and medium-sized businesses that might not otherwise get access to this expertise or resourcing. 

Timing doesn't work? 

Register and we will send you a recording after the event. 

About Spark Festival 

Spark Festival has a mandate to coordinate and promote startup-focused events that spark engagement into and across the startup ecosystem.

Spark Festival 2024 is proudly supported by the City of Sydney, and has been made possible by support from the Australian Government Department of Industry, Science and Resources, ACS Labs and Harbour City Labs, Herbert Smith Freehills, Stone and Chalk, Atlassian Foundation, Startup Daily, Net Nada and Startup/Angels.

By registering for this event, you grant full rights to use the images from any photography/video footage for publicity and education purposes. This may include (but is not limited to), the right to use them in their printed and online publicity, coursework presentations, social media and press releases. If you do not wish to be photographed, please inform an event organiser.