How to Optimise your Website for Email Marketing

In a world where social media is constantly changing and engagement is dropping, email marketing is a great way to refocus your marketing efforts where, unlike social media, you own your audience. In this masterclass, Joanne Tapodi will walk you through everything you need to know about a nurture sequence, including how to entice people to subscribe, offering a freebie, and using a welcome email. She'll share how you can make sure your website is designed well to get your audience on your email list, guiding you through key features in Squarespace, such as setting up a unique links page, having a dedicated subscribe page, using the announcement bar, and the pop-up.

This masterclass will cover:

• Tips on leveraging email marketing to grow your business
• Learn how to build a mailing list full of engaged followers
• How to use your own website to elevate your ‘subscribe’ experience

About Joanne

Joanne is a branding expert based in Perth, Western Australia with over 17 years’ experience in graphic design, and 9 years running her own business. Jo is a Squarespace website designer, Authorised Trainer and Circle member, she combines her branding skills and Squarespace expertise to create Squarespace websites that are brand-specific and meaningful. Jo has designed over 100 Squarespace websites and developed over 100 brand identities for small business owners. She’s also trained countless people on managing their own websites, and lectured at TAFE on website design. Jo is passionate about sharing her knowledge and assisting others in creating their own successful brands.

About One Roof
One Roof is a community driven all-in-one platform for entrepreneurial women. As entrepreneurs ourselves, we started One Roof to bring together the most supportive community and best business resources that we needed. From our years of experience being in the trenches with our members, we have designed a platform that speaks to exactly what women need to launch a business and scale successfully.

About Squarespace
Squarespace has all the tools you need to build a great looking website and grow your business online. Whether you’re just getting started or are already an established brand, choose from flexible templates and customise them to fit your professional needs with our website builder. Sell products, services, classes, memberships and more.