How to Run Strategic Brand Workshops

Does any of this sound familiar?

• Clients come to you thinking a new logo or a website will solve their problem/s, but they're not prepared to spend more than $300
• Even the smallest design project (business card, social media post) turns into brand refresh exercise, and twelve rounds of revisions
• You're pixel-pushing rather than solving actual business problems in a creative way, helping clients achieve their goals

That was me 10 years ago. I found myself at 12 rounds of revisions for a business card and letterhead design worth $300. And no end in sight, trying to please the client. Mind you, I was already 10 years into my career as a designer by then. A powerful lesson was cemented in my mind then.

Ticket details

• Video Replay Only – get a link to the video recording of the session, along with provided resources
• VIP Ticket – video recording of the session, resources + Group Q&A call (organised 1-2 weeks following the session)
• Platinum Ticket – video recording of the session, resources + exclusive 30mins 1-on-1 coaching call (1-2 weeks after the session)

Without brand strategy I'd continue being a $300 logo designer.

• Starting with strategy meant that I could help clients see exactly where the value was for them in working with me (not $300 logos)
• Prioritising solutions that'd bring most value to clients meant they saw me as a value-add and partner (no more 12 revisions)
• Partnering with clients to achieve their goals meant I could have more creative freedom to help them (no more pixel-pushing)

And strategy-led projects start with facilitating a strategic brand workshop.

Here's what you will learn by getting yourself a ticket:    

• Learn how to prepare and facilitate engaging, outcomes-driven workshops
• Learn to pull out key insights needed to solve challenges and reach goals 
• Understand how to use the framework and tailor it to different needs
• Meet my most powerful and favourite workshop activities, exercises, and icebreakers
• Examine case studies and learn what to do following a workshop 

If you have a question, please let me know, see you soon.

– Ilya