How to Sell B2B - in the Silly Season

How to Sell B2B – in the Silly Season
Hosted by Nimmity Zappert | Founder, Authentic Selling

The world might wind down for Christmas, but if you are running a business you don't want to let things wind so far down, that you can't get back again. So how do you keep things going through the Silly Season? 

What should you be doing now to ensure you have a strong start to 2025?

Join me for a one hour webinar to get some simple techniques and ideas that help you keep your B2B sales humming along through December while having fun and without driving everyone nuts. 

What you’ll get from this Session

• Some practical tips on how to effectively prospect at events in an authentic way
• Simple ways to stay in touch to keep the conversation going
• Tactics to ensure you have a strong start to 2025 
• How to adjust your approach to the season

About Authentic Selling

We’re here to help take the nonsense out of selling.

Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry. Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs. 

We're here to make it easy for purpose-driven founders to get the skills and confidence they need to grow their business selling B2B. We help the good ones to win – so we can reset the stereotype around how business is done, to one that sees a successful businessperson being someone who is strong, authentic and grounded – who delivers on what they promise and has a positive impact on the world.

About Nimmity Zappert

I started out in Sydney Australia in the security software industry in channel sales & marketing management more than 20 years ago, then later moved to the UK for several years as Head of International Sales for a major software firm. During this time and the decade that followed, I worked in senior management roles in several software businesses, continuing on this path when I moved back to Australia.

Working across many regions and cultures, I found that many of the things I had been taught about how business and sales ‘should be done’ were very much coming from one business culture. Even 20 years ago, the sales ‘techniques’ that were being evangelised seemed old school. They were tacky and pushy, and so often they did not fit in the places and cultures I was selling into. They certainly did not make me feel good.

Out of necessity and the need to hit business metrics and sales targets, I learned how to sell and run businesses – without the tacky stuff. I taught myself how to sell with authenticity. I look forward to helping you to do the same.